There is a small business marketing gap.
The Issue:
Most entrepreneurs, small business owners, artists, makers, influencers, you name it, are passionate about their brand and love what they do. Or at least, they love what they’re good at…but six months in, they realize they had no clue what “marketing” really meant.
When they turn to the internet or social media for help, they are bombarded with conflicting information. Now they’re overwhelmed, confused, and paralyzed by information overload.
Ideally, they would hire someone (or someones) to handle all this messy stuff for them — but there’s no budget for that. Quality marketing is expensive and, frankly, inaccessible to most sole proprietors.
They need to make money before they can hire marketers. But they need marketing to make money.
This is the small business marketing gap where so many owners give up.
The Solution:
Make marketing more accessible (and more affordable) with easy-to-swallow education and tools designed to actually work in DIY Marketers’ lives.
What a concept, right?
Words by Jack’s mission is about simplicity, efficiency, and empowerment. Our favorite motto is Work Smarter, Not Harder.
Here, we’re making things that:
- Simplify scary DIY Marketing.
- Share lessons learned on-the-job by a 10-year marketing pro.
- Streamline the boring (yet important) marketing tasks that keep things moving forward.
- Create and stay focused on strategy — rather than just doing…stuff.
Welcome to Words by Jack. A passion project & side-gig dedicated to…everyone else’s passion projects & side-gigs.
See kind words, build your toolkit, and follow along on social media.
