What it is:
A not-your-average, fun run-through of the copywriting basics every beginner should know. Whether you’re interested in writing for extra income or as a full-time career, for yourself, for others, or as part of a team — this is your go-to guide.
As a 10-year copywriting veteran with experience in everything from marketing to PR to sales enablement to…the list goes on and on, I’ve condensed the FIRST lessons I wish I’d learned (but actually took me years to master) into a single, 24-page ebook. Impressive, right?!
Who will love it:
- People curious about writing for marketing or sales
- New or new-ish copywriters or marketers
- Small business owners wanting to learn more about writing for their business (DIY Marketing)
- Marketers advancing into the next marketing medium
- Coaches looking for a reference tool for their clients
- Practiced copywriters needing a refresh or to meet career development goals
- Anyone confused by marketing acronyms & jargon
Why it works:
When it comes to writing copy, less is often more. This ebook tells you what you need to know to be successful in the day-to-day job. It breaks large concepts into simple terms, but it also addresses how to work with multiple reviewers (all with different opinions, of course) and legal/compliance teams.
Along with that, you’ll get examples, practice prompts/writing exercises, and tips from a 10+year veteran.
It puts all the answers to those I-don’t-know-what-I’m-doing-but-I-can’t-ask-them questions at your fingertips.
What you’ll get:
- A kickstart to your copywriting career with 8 Wish-I’d-Known lessons
- More comfort around AI & how it’s shaping the industry
- Clarity around SEO and what it means for content
- Better engagement rates (thanks to mastering power words, formatting & value props)
- Transparency into day-to-day job so you can decide if it’s right for you
- More efficient writing with my list of secret writing hacks
- Expertise on marketing acronyms & jargon
- Certainty that you’re serving the right messages to your audiences
